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Economic & Real Estate Data Platform

Economic and real estate
research,
minus the noise.

Economic indicators, housing market data, and demographics from FRED, Census, Zillow, and Realtor.com. One platform for real estate investors, analysts, and researchers.

Early access: 50% off, locked in permanently
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Research Agent
What metros have the strongest rent growth over the past year?
0+ Macro Indicators
50 States Covered
ZIP Level Granularity
How It Works

From question to insight in seconds.

01

Search any market

Type in any state, metro area, county, or ZIP code and pull up a full housing, economic, and demographic snapshot.

02

Ask the Research Agent

Ask any market question in plain English. The agent pulls live data and returns charts, rankings, and comparisons. No code, no query language.

03

Explore the data

Dive into thousands of FRED, Census, Zillow, and Realtor.com data series. Compare metrics, build custom charts, and map geographic distributions.

Platform

What's inside.

01

Research Agent

An AI research assistant connected to all platform data. Ask a question, get charts and analysis back. It knows FRED, Census, Zillow, and Realtor.com data, so you don't have to juggle sources.

  • Natural language queries over all platform data
  • Automatic chart and visualization generation
  • Geographic breakdowns at any level
  • Cross-source analysis in one conversation
Try the Agent →
Compare housing starts vs. mortgage rates over the last 5 years

Here's the relationship between 30-yr mortgage rates and housing starts since 2019:

— Housing Starts -- 30-Yr Rate

Sources: FRED HOUST · FRED MORTGAGE30US

Location
Austin, TX →
$2,104 Median Rent +6.2% YoY
$498k Median Home Value −3.1% YoY
2.8mo Months Supply +0.4 YoY
3.6% Unemployment −0.3% YoY
02

Location Intelligence

Search any state, county, city, or ZIP code and get a full data snapshot covering housing prices, rent trends, economic conditions, and demographics.

  • Housing market metrics (price, rent, inventory)
  • Economic indicators at the local level
  • Demographic and income characteristics
  • Context against national benchmarks
Explore a Location →
03

Data Explorer

Browse thousands of data series from FRED, Census Bureau, Realtor.com, and Zillow. Build custom charts, compare metrics across time, and map geographic distributions.

  • Thousands of FRED, Census, and housing series
  • Time-series charts and geographic choropleth maps
  • Multi-metric comparison and overlay
Open Explorer →
CPI: All Items (CPIAUCSL) +3.1% YoY
Source: FRED  ·  Monthly  ·  1947–present
Use Cases

Who uses Reef.

01

Real Estate Investor

Track rent growth, housing supply, and affordability across every U.S. market. Spot opportunities before they appear in the mainstream.

→ Rent-to-income ratios by MSA→ Inventory trends vs. price growth→ YoY home values by county
02

Economic Analyst

Monitor 55+ macroeconomic indicators from the Federal Reserve. Track CPI, employment, yield curves, and GDP in one place, updated directly from FRED.

→ CPI vs. shelter inflation history→ Fed Funds Rate vs. 10yr spread→ Labor force participation trends
03

Market Researcher

Cross-reference economic conditions, demographic shifts, and housing trends for any geography. Build the full picture in minutes.

→ Income growth vs. home prices→ Population migration by county→ Housing starts vs. household formation
Data Sources

Authoritative data from trusted institutions.

FRED

Federal Reserve Economic Data

GDP, CPI, employment, interest rates, monetary aggregates, and 55+ macroeconomic indicators. Updated on the Federal Reserve's own release schedule.

Coverage National · State

Census

U.S. Census / ACS

Population, income, housing characteristics, demographic composition, and commuting patterns from the American Community Survey.

Coverage National · State · County · Tract

Realtor.com

Housing Market Metrics

Active listing prices, inventory levels, days on market, price reductions, and new listing counts across every U.S. market.

Coverage National · State · Metro · County · ZIP

Zillow

ZORI Rent Index

Zillow Observed Rent Index, a repeat-rent methodology tracking market-rate rents across metros and submarkets, with year-over-year change.

Coverage National · Metro · County · ZIP

FRED® is a registered trademark of the Federal Reserve Bank of St. Louis; this product uses the FRED® API but is not endorsed or certified by the Federal Reserve Bank of St. Louis. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau. Realtor.com® is a registered trademark of Move, Inc. Zillow® is a registered trademark of Zillow, Inc. Reef Intelligence is not affiliated with or endorsed by any of these providers.

More sources

More data sources on the way.

BLS  ·  ADP  ·  HUD  ·  Redfin  ·  and more

Reef Insights

The data that powers our research.

Reef Intelligence is the data platform behind Reef Insights, where we publish research on real estate markets and economic conditions.

01 Articles Topical market analysis → 02 Foundations Core economic concepts → 03 Reports Monthly market reports →
Pricing

Simple, transparent pricing.

Early Access

All plans are 50% off right now, and that rate stays locked in for you permanently. When we launch publicly, prices go up. Yours won't.

01

Individual

Everything on the platform for independent investors, analysts, and researchers. One subscription, no per-seat markup.

$80/mo at launch
$40 /mo
when paid annually Early access · 50% off
Get Started →

By subscribing you agree to our Terms and Privacy Policy.

  • – AI research agent
  • – Data explorer
  • – Location intelligence
  • – Economic dashboard
02

Team

Collaborative access for investment teams and research groups. Priced per user.

$70/mo at launch
$35 /mo per user
when paid annually Early access · 50% off
Get Started →

By subscribing you agree to our Terms and Privacy Policy.

  • – Everything in Individual
  • – Shared workspaces
  • – Team dashboards
  • – Centralized billing
  • – Priority support
03

Enterprise

Custom data access, integrations, and dedicated support scaled to your organization.

Custom Scoped to your needs
Contact Us →
  • – Everything in Team
  • – Custom data integrations
  • – Dedicated account manager
  • – Private deployment options
  • – Volume licensing
FAQ

Common questions.

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Early access pricing is 50% off and stays locked in for as long as you subscribe.

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